The following are some of the best ways you can increase interaction with your visitors using Web 2.0:
Blogs – Thousands of companies have already embraced blogs as a way of interacting with customers. A blog could be about a particular product or service or group of product or services. While keeping visitors up to date, blogs also allow visitors to post comments and leave feedback which can be responded to.
Search Engine Optimization – Make sure your site is optimized so that you can be easily located on the major search engines.
Personalization – Web 2.0 technology allows for delivery of different content to different types of visitors.
RSS – Keep your visitors in the loop by offering an RSS feed on your website-allowing you to automatically send news, opinions, and advice.
User communities – You can also allow your visitors to interact with each other by setting up a user community on your website. Even a basic forum will allow visitors to exchange views and help each other. Do, of course, monitor all discussions to pinpoint visitors concerns to correct mistakes or highlight customer raves.
Interaction – Allow your visitors to interact with your members of staff directly through real time chat.
Podcasts and video – Create audio and video bulletins to keep your visitors up to date.
Tagging – Tagging can help you monitor the usefulness of the information you are providing to your visitors by allowing them to rate it.
These are just some of the ways that you can interact with and monitor the opinions of your visitors. Also consider establishing a presence on social networking websites, or using wikis as they can generate huge traffic for your site.
How effective the above methods execute for you will depend on what kind of business you have. However, there should be at least one technique that will allow you to use Web 2.0 to serve your visitors better.